Does video compression affect quality1/17/2024 ![]() ![]() So, keep your user in mind when crafting your webpage – only add video at a useful point in their journey, when they want to learn about your business or product. Videos can improve user experience and engagement, which Google rewards, but can slow your site down if you’re not careful, which can negatively impact your core web vitals (and therefore your rankings). This will make your core web vitals optimized for speed but the lack of features would make it less user friendly overall. ![]() Part of video optimization for your website is to optimize your website to have speed in mind, there’s a balance that we’ll delve into.įor example, say you’re making a very simple web page with a simple, poor quality web builder, but its lack of heavy features make it speedy. This is where the need for speed comes into play – website speed that is. Optimizing Your Website For Smoother User Experience (UX) This table is YouTube-specific, rather than web page specific – which we’ll get into a little bit later. You’re welcome to browse the table below as a guide for what bitrate to use for each resolution type. While a constant bitrate is for those who need the quality throughout, for example if it’ll be shown on a TV or big screen. Variable bitrate is ideal for those uploading to a platform like YouTube, Vimeo, or a webpage because it takes less space. ![]() So if the screen is blank it reduces the bitrate, whereas the constant bitrate remains the same throughout. The difference is that variable bitrate literally changes the bitrate at points in your video when not much is happening. There are two types of bitrates you can select and that’s usually between variable bitrate and constant bitrate. That’s why it’s important to know roughly what bitrate for what resolution. But wait, this doesn’t mean you should go for the highest bitrate possible! It depends on your website speed capabilities and the platform you’ll be uploading to – because if you have a high bitrate but your website gets slower, the video itself won’t load quickly. This means the higher the bitrate the higher quality your video will be. Bitrate directly affects the size of your video which is super important for the quality of your video. It’s essentially the amount of data in a video or image that can be processed in a certain amount of time – usually per second. If this still sounds confusing then let’s break it down even further for you. So, if you have a video resolution of 1080p at 24fps then you might have an average bitrate of 8 – 12MBps. Where the resolution is the image detail (like 1080 pixels), the bitrate is the size and quality of the video in terms of the speed the data plays at. YouTube Is King - In the US alone YouTube has around 197 million active users.Boosts Sales - 78% of video marketers correlate video having increased their sales.Increases Traffic - Roughly 86% of video marketers explain that video increases traffic to their website.Also, if your video is on YouTube it can also attract new visitors to your website. SEO Ranking - If your video is well optimized it can improve your search engine ranking. ![]()
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